"I Couldn't Have
Said It Better Myself!"

What Others Say About Our System

At Marketing Pirates Of Dentistry we create a lot of material to make the public aware of the benefits of our information and services. I write most of the copy myself. However, the best advertising for our systems comes from the people who have actually benefited from them. Here is a small sampling taken from the reams of letters and testimonials we receive daily. I can assure you, all of these people are real, and their attitudes and their words are their own.

- Tony

 

Richard Howarth"In A Recession We Increased Our Monthly Turnover by £22,000"

"It started really back in August/September.

And by the end of the year, we suddenly hit a 10 percent increase in turnover. A phenomenal (benchmark) considering the economic conditions.

But perhaps more importantly, if someone said to you, what I want to do is buy a building, develop it, (open four surgeries) instead of two- in a recession - you would probably say I was bonkers.

Well that is exactly what we have done. But to do it I knew I needed a brilliant team around me. In addition, not just top nurses, a fabulous reception and an amazing practice manager.

-But I also needed the BEST advice from outside the practice.

First off, I am so glad I met up with Tony Gedge. He really helps us achieve almost the impossible.

What this means is that we had to (improve the turnover) massively and that is exactly what we did.

But don't just take my word for it. January was a bit low but I think everybody was, with the frost and freeze. Surprisingly enough in February we ACQUIRED 22 new patients.

Then a slight increase in turnover but added to that by March "up" by £22,000.

Listen there's more, lot's more.

Then we went into March and that was up £12,000. The final facts: by the time we got into April/May, again, new records set with our monthly turnover further boosted by £22,000. Believe me, it has been fantastic.

Thanks Tony, we wouldn't be able to do this new building without you and the Marketing Pirates of Dentistry Team."

Richard Howarth
---Richard Howarth, Smile Style Dental Care, Stafford

Verena"My Team Is Happier!"

"YES, it was an absolutely great day with Tony's Accelerated Income Program Visit!

In fact, I learnt a lot, loads of ideas and what I also enjoyed was working together with Tony is loads of fun.

But more important than that is seeing my team HAPPY is really great.

It's worth it - go for it"


---Verena Tunn-Salihoglu
Calm and Gentle Dentistry - Aberdeen

 

Mark Skimming"Open Two Years from Scratch - Grossed £60,000 This Month!"

Hi Tony/Cally & MPOD Team,

Thank you for all the great work Marketing Pirates of Dentistry  do for us.

You would not believe, I closed my biggest case yesterday at £18k.

But more than that we are on course for around £60,000 this month in implants, straight teeth and cosmetics.

None of this would have been possible without your guidance and support.

Not bad for a 2 year old squat practice!

Thanks again.

Mark Skimming

(MPOD Area Exclusive Marketing Program Glasgow)

Dentistry on the Square, Glasgow

Tony’s Comment:

Totally amazing Mark, and only YOU and your team could achieve this!

In addition, you stick with the stuff that works, and do not get swayed by shiny new toys, OPOs- other people's opinions, and bad habits.

Thank you for the opportunity to be part of your amazing growth.

 

"I Found Tony Very Motivating, Very Inspiring.

"My dentist husband Gaity attended the annual Marketing Pirates of Dentistry Treasure Map Experience.

For starters, he was really very impressed. Better still, he wanted Tony to deliver his infamous 'Income Acceleration' program to also inspire us.

By the way, I wasn't really very sure. You see I'm not really into that kind of mentoring.

But we bought a practice last year and it really seemed like the kind of thing that would help us to take the practice forward.

For all these reasons, we really needed a guiding light for that. And Gaity convinced me that Tony and Cally Gedge were the people for us. He was really impressed!

So, we've been here today and what I would like to say is I found Tony very motivating, very inspiring.

What this means is he really got us together as a team, which I've not really seen happen before with the small practice.

In addition to that, he's definitely got us singing from the same hymn sheet, hopefully we shall be able to do that.

And, on a personal level, I think he struck exactly the right chord with us.

Finally, we look forward to working in the future with Tony and Cally when I get to see her as well. I have heard very highly of her. Thank you!"
 

---Pallavy Gaitonde - Restorative Specialist
Porter Brook Dental Centre, Sheffield

David Hickey"My Team Is Completely Onboard with Our Long Term Vision"

Tony's 'Accelerated Income Program' practice visit has been a real eye opener!

Nevertheless, do not take my word for it. Because not only for me but also really for my staff. What this means is it has (bonded them together) as a team.

Now they are completely on board with what we are hoping to do for the patients out and about, "life transformational dentistry."

Added to that they are even considering WORKING Saturdays! To motivate the team has been invaluable for me; I would do it every day if I could."


---David Hickey

Southport Road Dental, Chorley

Tony’s Comment:

"You may be interested to know that since my visit, David and his team have gone onto to incredible success.

In a nutshell, it's been the practices biggest grossing year.

Making an amazing 200 percent ROI- return on investment. What this means is that for every £1 spent on marketing, David gets back £4."

 

"Postcard Marketing is My Secret Weapon"

Duncan Old Orchard

Got a £3,000 case from the post card yesterday.

So easily paid for itself. Sitting on 8 new patients because of sending 3K postcards, so way up.

I'm currently averaging about £400 from each new patient. Investing £250 on a postcard, I suspect, will yield about £5k of treatment!

Not too bad, but I'll keep you updated as it progresses.

---Duncan Scorgie, Bonnyrigg, Edinburgh

Old Orchard Dental, Edinburgh

Tony's Comment:

It has taken six years to perfect the perfect structure, message, market, size, and media in which to carry the postcard to make this cheap form of marketing to work. Imagine now when we mail to 30K.

"Surprisingly My Team Are Wanting To Take My Practice Forward"

"Today has been a long day at my practice!

Make no mistake it's been a fabulous day. To be honest, I wasn't sure how he would be able to convey his ideas and that of his crew, Marketing Pirates, to my team.

In fact, I was also unsure of how my team would accept those ideas because everything he mentions, you almost feel like, "Well, I'm not going to do that", "I can't do that", sort of feeling.

And when he went through the whole day's program and we got to the end of the day, he asked for volunteers to do each aspect of the program that we'd agreed, and the team was ready.

Surprisingly enough, everybody was volunteering, asking questions, wanting to be interested, wanting to be involved in taking the practice forward.

Personally, I'm really buzzing from the Income Acceleration Program. With that said, I think the same thing is for the entire team.

So it adds up to this: We have team mates asking: which websites to go to? Where do I see this? What books did he mention about this guy? Do you want me to go look it up?

And I said, well look it up and do what you want.and this was within 15 minutes of finishing the day.

So..I would thoroughly recommend it."
 

---Gaity Gaitonde - Porter Brook Dental Centre, Sheffield

"Nigel Kennedy From Village Dental Discusses How MPOD Have Changed The Way His Practice Runs"

Complete The Form Below For A FREE Consultation Now.

Contact Information
First Name *
Last Name *
Email *
Phone1 *
Other Information
What is your biggest Marketing Challenge?
When are you free for your "Stop My Income Dwindling" Phone Consult? Best day and time please.

Always Willing To Go That Extra Mile

Melisha at the Lodge Dental

"I was a bit hesitant to change my website initially as I believed it to be a fairly good looking website. I was convinced by Cally to change it to a more user friendly website with a bit of a personal touch.

This has been the best decision because we definitely receive more calls from the website - hence more new patients. Cally and team are a pleasure to work with - always willing to go that extra mile to help."

---Melisha Govender

The Lodge Dental Suite

"Buzzing after Tony's Visit"

"I've just had a day's training with Tony Gedge from Marketing Pirates of Dentistry, which has gone brilliantly. Far exceeded my expectations.

However, here's a problem. At the beginning of the day, I was a bit reluctant how the staff were going to take on board some of the issues, the challenges we face.

But Tony has allayed any fears about where we're going.

For all these reasons, I think everybody, including myself, is absolutely buzzing after his visit with the opportunities available to us."
 

---Warren Martin
Sole Proprietor of Greyholme Dental Suite, Cheltenham

Get Onboard With MPOD NOW -
Ensure You Are Noticed In A Very Hectic World
 

We have been amazed at the number of contacts that our new website has generated - all good solid leads and all booking for their free audits where our clinicians can turn them into new patients Being plugged into Phone Monitoring System is just fantastic. I could sit and look at the figs generated all day (yes I really am turned on by the numbers). 

Being plugged into your online follow up system for ongoing marketing is going to be very useful especially since it will save our team remembering what to do next - leaves us free to attend whatever events we want - knowing that we will have ongoing marketing from all the leads we generate.  

All in all if you are thinking about going with MPOD - stop thinking about it and JUST DO IT.  We did and we are incredibly impressed - MPOD have given us a website that works fantastically for maximum lead generation. 

Well done Cally, Tony and the MPOD team you are invaluable :) 

---Yvonne Poole
Finance & Marketing Director, Appledore Dental Clinic

Verena"I Am On the Right Track to Fulfill Myself:-)"

Since I believe so many good things have happened to me this year. One of the good things is that I met you and Tony and the work we do together makes me enjoy my work more than it ever did before. Now I am on the right track to fulfill myself:-) Once a teacher wrote a wee poem into my memory book (German school custom): Verena walk a path nobody walks on then you leave (foot-)prints and not dust! That´s how I live. Just to say thank you to you both. Me and Kasia cant wait until January 2012!!! Another great year to come:-)  

Nice weekend xx Verena Tunn-Salihoglu
Old Macher Dental - Aberdeen

"Big Team of Staff and We've Got Almost 100% Cooperation."
says Simon Horsley of Smile Makers

"I'd realized a good few months ago now that we were in a recession.

And, for the first time in my dental career, which goes back about 30 years, I was going to have to seriously start doing some marketing to continue to take the practice forward.

And that's not all. I did some research on the internet and I came across Marketing Pirates and Tony Gedge.

Next, I made contact on the telephone with Cally and we attended, with my practice manager, Marketing Pirates annual weekend Treasure Map Experience.

And perhaps more importantly a very enjoyable weekend, from which I subsequently invited Tony down to the practice.

For all these reasons, he's been here all day today.

Don't get me wrong, I was a little bit apprehensive because, probably like most dentists, they don't think their staff are amenable to change.

And especially in the relatively radical way, we knew Tony was going to present today.

For example, we've got a big team of staff and I would say we've got almost 100% co-operation now.

And I would say the future looks bright."
 

---Simon Horsley, Smile Makers, Bursledon, Southampton

"I will give you it straight, Cally and her company Marketing Pirates of Dentistry have influenced my thinking more than any other in 27 years as a dentist. She's lovely".

---Michael Oliver Principal and Director At Olivers Dental Studio

Chris Barrow Tells the Truth About Tony Gedge

At Tony's recent Treasure Map Experience, Barrow said this

"No 1- he is unfailingly confident.

You can't knock him down, Mr Weeble.

I have never seen so many spelling mistakes as the documents I get from him Tony Gedge, he sends out all this stuff with spelling mistakes on it.

And I think he is the only dyslexic business coach in the world.

And you say to him this stuff is full of spelling mistakes and he says yes it is isn't it.

He just keeps sending it out and you lot are paying for it and it's great, because you know what it doesn't matter if it's spelt properly.

What matters is whether it makes your day. It doesn't actually matter whether it works, what matters is whether it makes you day.

So no 1 Tony Gedge is confident.

No 2 he's original, isn't he?

Have you ever met anyone remotely like him in your life, let alone in dentistry.

And there's only one other person I've met in dentistry that's as original as Tony Gedge and his name is Prem Sehmi, anybody know Prem?

And then finally Tony your third and final is he's authentic.

What you see is what you get.

No bollocks, no bullshit, no ego, no pretense, no needing to be hanging out with the right people just like me effing and jeffing all over the place.

Total authenticity and in a world of spin and in a world of politics and economics and religion that's let us down and let us down, in a world without leadership Tony stands there as a beacon.

He's confident, he's original and he's authentic and he can't spell but we have forgiven him for it because he's making a difference and now the responsibility is to you.

Are you confident, are you original, are you authentic?"

If you want to be part of one of the most unusual and exclusive clubs, click below and let's get started.

 

Following Tonys Advice We Generated 29,145.86 In Five Days

Weve been working with Tony Gedge for a few months now and a couple of weeks ago we did a promotion in Bolton in the shopping centre for National Smile Month...

Thanks to Tonys help and advice we have had over 170 enquiries about the practice and thats generated around about 55 to 60 new patient consultations and out of those. We spent 2,231.86 and got back 29,145.86.

Thats 9.62 per lead. A massive 1,406 per cent Return On Investment. So thanks very much Tony its been really successful!

---Michael Cahill, Cahill Dental Practice, Bolton
Telephone 01204 526968

 

I Spent 500 In One Month To Get Back 15,589

For the last couple of months weve been working with Tony Gedge and Marketing Pirates of Dentistry. Tony has been quite influential in the way that we practice and the way that we market the practice. He has fundamentally changed quite a few things for us which has really boosted our numbers.

And over the last couple of months we have not only increased in revenue. But from being a squat practice we have been open five months now and last month we had a phenomenal change over. I was just complete blown away by it and I owe a lot of that down to Tony really.

Last month we had a revenue income of about 10,000. This month we took almost double that, we are about on target for about 15k this month. And this is due to the strategies put in place and I would be more than happy to recommend Tony to any dentist out there. Thanks!

 

---Nadim Majid, Life Style Dental, Preston, Tel- 01772 717316

 

"The Treasure Map Experience was a real eye opener for me and it gave me clarity about my future."

Anyway I have now got confidence in me the person rather than just me the clinician. I have lost the guilt about talking to patients about themselves and charging the time for it rather than just getting on with the clinical dentistry.

I press the flesh and speak on first name terms at any given opportunity. This I can see is re-enforcing the 'experience' and the relationship.

Next I have been sending M&S vouchers in a thank you card to patients & writing 'Have lunch on me' to make it into an experience and asking them not to keep me a secret.

Also I have requested a testimonial in return. These are now in in a folder in the waiting room. I also send relevant testimonials with treatment plan letters and information packs. I send a tea bag with a compliments slip that says put the kettle on and have a cuppa while you read through.

And we now have a list of patients willing to talk to other prospective patients about various treatments. I now give big treatment plan patients a bottle of champagne and a waterpik cleaner if appropriate.

Word of mouth referrals are up! I have placed an ad in the local advertiser papers with no artwork. It has a red ring around it with the headline Denture Wearers, explains the difficulties with dentures and how implants are the answer ripped off from Paul Tipton (with permission).

This is followed by a testimonial that says it has been a life changing experience and a recommendation with my name in capitals. I offer a free initial consult.

We have had in excess of 30 enquiries and people booked in after work or lunch time for a free consult so no down time. Picked up three cases so far so advertising will be paid for the year easy.

Next I have done a Botox and filler course and have a great testimonial. Have just sorted proofs for posters for facial aesthetics and dental implants for waiting room and an A5 leaflet 'be a smoothy and soften the signs of aging, live the fantasy of rolling back the years'

Some of these safe and effective treatments can be done with your check-up so no-one need know. There is a three for two offer with it . We have a list of females 30-55 to send these to with the testimonial enclosed. Will have some to send out with recalls as well. We really need to get emails organised but I'm not the boss (yet).

Next thing is to organise a leaflet drop.

Really like fellow Member Jon Swarbriggs' ad in the paper so will base on that. Will also get an implant referral pack for dentists and Doctors sorted out later in the year (summer after finished latest course).

Also did a dental implant on our receptionist (front tooth) which has gone great. This was not planned as a marketing stunt but she is a walking testimonial which is great.

Thanks for the enlightenment!!!

---Chris Branfield, Millionaire Member, Beverley

 

I Grossed Just Under 10,000 With
An Ad That Cost 140

I signed up to Marketing Pirates of Dentistry about 3 to 4 months ago, just stumbled upon it on the internet and it has been absolutely amazing. I cant say enough good things about it, I went to the conference in January and since then things have taken off.

He gives you so much information, the packs he sends you are awesome, the monthly webinars he gets have amazing speakers; world famous experts to give you all these tips and there is so much information. So if you implement that you should have no worries in the current recession climate.

As an example I did an advert in the local newspaper it cost me about 140. I used most of Tonys techniques in that but obviously when I showed him the advert he made some changes to it. But to cut a long story short that generated me three Invisalign cases so with that advert and I grossed just under 10,000. And you cant give a better example than that. All I can say is that I cannot say enough good things about the man he is an absolute legend and sign up to it definitely!

 

---Indy Singh, Cathedral Dental, Bury St Edmonds

 

I Made 11.2K In Just 7 Days Of Following Tony's Advice....

Here's what this is all about: my name is Dr Steve Maskill from Oakleigh Dental, Manchester and until very recently I was struggling to bring in big cases.

I had a love/hate relationship with private dentistry - some weeks I'd have big cases, and the odd restorative case...while other weeks I was stuck with boring conveyor belt routine stuff.

Let me tell you I've stood outside my surgery and thought about being associate again.

Doesn't it drive you mad not having a consistent stream of creative cases?

I've had no consistency to attracting big cases at all, even after 2.5 years years of being private. No way to tell what each week would bring. And it wasn't for lack of trying, either - I'd easily wasted 10k having sales reps for Yellow Pages, magazines and the local rag, and internet companies tell me how my marketing was rubbish, and if only I would advertise in their media...

AS IF...

Fortunately, I'm The Kind Of Dentist Who Will Moan To Anyone Who Will Listen! That's how I came across Tony Gedge. And my life instantly changed for ever. In a short few weeks of listening to Tony's advice... I had eliminated the waste in my marketing and... (you should see the look on my peers face when I made 11.2K in just one week of following Tony's advice...)

---Dr Steven Maskill, Millionaire MPOD Member, Oakleigh Dental, Manchester

ps. And let your team do the work while you keep one eye on them...

 

Because Of YOU We Raised Our Prices Again!!

Because of you we've just raised our prices again, after we came off the last phone call, we put everything up again. Which is probably, depending on where the year is, probably is the fourth or fifth time we've done it this year.

--- Jon the Dentist, Farsley Practice, Leeds

 

Thanks For Referring Me To Tony Gedge

Hi Chris Barrow,

This is a quick note to say thanks.Through your recommendation I have been working with Tony Gedge. Along with excellent on going help he has just delivered a superb two day Treasure Map Experience . I came away from the two days in a similar state to leaving your courses, far too many ideas going round in my head but totally reinvigorated and looking for the next challenge.

---Dr Don Sloss, Raglan Suite, Harrogate

 

"Offering 21 Times 21% Discounts On Tooth Whitening"

We have been delighted with the wealth of material you have been sending us over the past 18 months or so. There is no doubt that you do what it says on the tin and give excellent value for money.

As you know, we have already implemented some things and there are just so many others I want to get round to once I have given them the attention and thought they deserve.

Thanks to you I have now had training from Dr Bob Khanna in facial aesthetics (something I would never have seen myself doing 3 years ago!) and we are just about to launch our marketing campaign using your material. I have also made my first contact with a local BNI group. Really enjoyed this and then immediately listened to the CD you sent which covered exactly what I needed to know. I seriously
think I will now put my head above the parapet, pay the joining fee, and get up early once a week!

We are currently offering 21 times 21% discounts on whitening as it is the practices 21st birthday this month.

I am also re-listening to many of the CDs you sent whilst driving back in the car from work!

This year has started slowly but I have the positive mind set to get on and actively improve things thanks to your enthusiasm. I am probably going to buy the "Rich Thinkers" manual as it seems to be the right thing at the right time."

---Gary Painter, Clarence Dental, Staines

 

We Made 4,000 In Half A Day With Your Marketing Pirates Of Dentistry System

Kelly did a bleaching valentines promotion by text message today. Cost about 100 to text all our patients and have had 15 sign up for 4,000 worth of treatments so far in first 1/2 day!!

---Jon Swarbrigg, Farsley Dental, Leeds

 

WHAT THEY DON'T TEACH YOU AT BUSINESS SCHOOL

Thanks for that tip! I have been living and breathing all the things in your marketing package since it arrived. I have just been explaining to one of my patients how clueless I am at marketing . I have an MBA so didn't feel shy about setting up my own business, but I have never had to generate business for myself before, so I am on a steep learning curve and your materials are extremely useful. At the moment I have 7 day, 14 day and 21 day deadlines to get stuff done as I want it all out there as soon as possible!

---Victoria Jones Dental, Nottingham,
Millionaire Marketing Pirates Of Dentistry Member

 

Enjoying 'Doing Teeth' Again!

We have been very busy 'implementing' lately, although I did find time to read the newsletter featuring our ad and flyer!!!!!!!!! 

I am currently producing some info leaflets on how 'green' we are to distribute via the local alternative practitioners and the organic veg box delivery.  Also some 'kids' leaflets '10 things every parent should know about how to keep their kids smiling', to go into the local private schools and nurseries.

I still need to set up a Callagenics line(s) to do the info 0800 number thing, but as usual there's only so many hours in the day.  I am sure you know how that feels!

We sent our first newsletter in February, and all the patients have been very positive, they have mentioned the body parts puzzle and there was a bit of a 'to-do' over the photo and someone thought it was in Florence. We gave them a whitening kit anyway!

I am looking forward to the next one, and am enjoying 'doing teeth' again!   The patients have been very positive about our lovely new practice.  There has been a steady stream of patients drifting down from the old practice.

It has been a busy few weeks but we are enjoying the challenge!

---Karen Sutton, Beacon Dental, Malvern

 

The Support of the Members System That You Can Share Ideas Is Absolutely Stunning

Everything is online, and step by step with so much patience and that's brilliant and I can really make an effort for everybody to get involved because it will open a whole new world into dentistry. And the support of the Members system that you can share ideas is absolutely stunning and I think every dentist who can put ideas and afford that monthly payment to enrol is brilliant. The support to staff with administration and ideas and the 0800 numbers on the telephone. That is where income is lost on the phones and that's brilliant everything is there for us and we just need to get involved and you just need to phone the bank manager, swipe the card, get into the overdraft because it will pay you back, seriously!

-- Reetha Jordaan Dental Clinic,
Bexhill On Sea

 

Thanks For Your Hidden Gems

Even though I haven't attended the seminars I have learnt a lot from the Auto Pilot Marketing System For Private Dentists and information from the printed newsletters.

I want to say that I want to personally thank you guys for your hidden gems.

---Dave Basrai, Chafford 100 Dental Centre

 

"Your Auto Pilot Marketing System For Private Dentists is probably one of THE most valuable investments you will ever make in your dental career. I always look at things as what am I going to get as a return on my investment. So what I would call a nominal outlay there is tens of thousands of pounds worth of information in there that will generate sales.

It will pay for itself probably a hundred thousand times over. In fact, there is so much information in itit will take you the best part of 6 to 12 months to work your way through it. So yeah, it's packed full of value basically and all the templates you need, there's booklets, manuals, DVD 's, critique certificates, etc to go through. Yeah, it's fantastic the Auto Pilot Marketing System."

 

JON SWARBRIGG,
Farsley Dental, Leeds

 

Tony Is Innovator Within Private Dentistry

"Tony really helped me with my marketing and is an innovator in the industry"

---Nadim Majid,
Life Style Dental, Preston

 

Our Gross Has Increased By 17.400.00 In 11 Months

Dear Tony,

I have just been number crunching on my usual Friday non-clinical admin day.

It is just about a year now since we joined MPOD, and I remember in your initial ad you guaranteed we would increase our practice gross by at least 10,000 or you would refund our money.

Today's analysis shows that from the same month last year our gross has increased by 17.400.00!

So firstly, a big "thank you" for all your time, expertise and resources. I know you work hard with a passion to lead this group and I wanted you to know that you are producing results and that there are grateful clients out there, even in this time of so called recession.

To be honest, I think Judith and I are scratching on the surface at present of what we could be doing with all the material we have received. Lots more to do, but also happy that we have achieved a lot of change in one year.

---Gary Painter, Clarence Dental, Staines

 

"Tony is an inspirational and creative marketeer"

"When you listen to what he says he can revolutionise your practice. I urge you to contact Tony and sign up to his membership scheme".

--- Mark Oborn, SBO Dental Laboratory

 

Easily Getting 30/40 New Patients A Month

"Thank you to and your team for changing the way I now think about the practice and for improving my positivity and mind set."

 

 

"Since we started with Marketing Pirates of Dentistry last August 08 we had a slow couple of months building up to the increase but now October ,November, December and January are all on line to be at least 5 or 6 thousand pounds greater gross income per month than we were getting before.

We are now easily getting 30/40 new patients per month and we have still got loads and loads of things to do on improving our take up on Invisilign. And also a referral system and getting the patients' back who we have not see for a while.

The amount of work that we got from you and the whole way that Marketing Pirate's eggs us on is fantastic and I am looking forward to seeing you all at the Treasure Map Experience in Manchester !"

--- Mike Lawrance, Millionaire MPOD Member, Eastleigh Dental, Leeds.

 

There Are Opportunities Like Never Before For Those Who Will Be Innovative

Thank you and your team for a really enjoyable stimulating couple of days. I learned a shed load of information so again thank you. You have amassed a massive amount of very useful information and are very good at collating it (Spelling mistakes and all) I am excited about what you do and can see how it can be applied very beneficially to change how any business works. Dentistry is changing irreversibly and there are opportunities like never before out there for those who will be innovative.

--- Dr John Barry, Multiple Practice Owner, Multiple Entrepreneur and Former CEO of Isoplan

 

"I Honestly Thought 'Who Is This Loony Man!!'"

"I have known Tony for 5 years now. And 3 years ago I attended his first ever marketing event, I honestly thought who is this loony man!! After attending another 2 of his marketing experiences and been a Member for the last 4 years I totally understand the madness.

We have achieved in our practice so much, just knowing how to market and implement. Nothing is difficult every Member is always there to help on learning and developing new topics. Our practice is now different to anyone else's.

******Good is good enough ********

The last experience in Manchester was amazing, the speakers were fab and we learnt so much. I have booked for London and cant wait to see the line up, I would not miss it."

---FAY - JON and ANN (Farsley Dental Practice 'doing things other dentist don't do')

 

You Have Opened My Eyes

The materials you have sent have been very useful and I have been overwhelmed by the new ideas and you have opened my eyes to the possibilities marketing offers in dental practice.

---Neel Sanghavi, Ipswich

 

 

Over The Past Three Months We've Seen A Consistent Increase Of Income Between 29 and 31%. Which Is About 5,000 A Month Increase
For Us!

 

Both Dave and I were totally gobsmacked at the amount of material that you've packed into this kit, and now that we've read it all and watched the CD's we're really fired up.

I like the done for you section. This is a huge time saver and I've already implemented quite a lot of ideas into our internal marketing, for example using wacky photos and giving people reasons why they should buy from us.

And the result is that the over the past three months we've seen a consistent increase of income between 29 and 31% which is about 5,000 a month increase for us.

Interestingly enough the thing I like best of all though, it's a bit crazy, is the highlighter that you put in with the monthly Marketing Pirates newsletter. I'm a highlighting maniac and always read with one near by. It saves so much time when you are looking back through material for new ideas to use.

Plus the monthly tele-seminars have also been great with lots of diverse ideas and forward thinking people to listen to.

But it also brings us pirates together as a group and bonds us to you doesn't it?

Finally the critique offer in the tool kit is fantastic. You've already critiqued one of my marketing efforts and with the result I can now put together a far better second version and increase income even more.

So to sum up, a brilliant package with lots of extras and I know that we have already got our investment back many times over. Well done Tony!

----Barbara Naisby, British Marketing Pirate from Black Isle Dental Studio in Culbrokie.
Tel- 013-498-77082
Email: barbara@blackisledental.co.uk

"Is Tony Gedge a SUPERHERO'??? Or is he the
best Money Making Coach' you'll EVER meet?"
Dentist Selling Coach Ashley Latter Tells The Truth About Tony

Diana CoutuTony Gedge has some excellent, proven
techniques and concepts

c'It is important to be able to communicate your ideas and sell the cbenefits of dentistry to your patients. However, it is equally cimportant that you attract the RIGHT type of patient to your cPractice and Tony Gedge has some excellent, proven techniques cand concepts of doing this. He can help you get the more of the cright type of patients, so that you can do the dentistry that you cdreamed of.'

---Ashley Latter The Selling Coach To Dentists-
www.thesellingcoach.com

In 24 Years I Have Never Come Across Recall Letters Like These

..I do not know what to really say or how to say this. I am not very ..good with words or writing as you may have found out in the short ..time we are getting to know each other.
 
..I have been qualified since 1982. I have been on many courses and ..heard and listened to many regarding practice development and ..marketing. I have seen many versions of patient communication and ..recall letters and cards. I can truly say I have never ever come ..across the letters like yours. They are very unique.
 
You are a genius. The style of letters and the wording are fantastic. What I am also impressed with is the Strategy. The incentive to motivate the patient is very nicely done . I have never come across the strategy of the follow up of your way. Each follow up is structured with the changing wordings with end result in mind. If no response after all this then no more letters to them.
 
I really appreciate the effort you have put for me in coming up with these letters. There is no way in this life that I would have come any near them if you had asked me to rewrite. Thanks that you agreed to do it for me. I am in a very desperate situation at present and your support at this critical time is very much appreciated.
 
You are right, that this letters will most definitely help your other dentist clients.

With Lots of Thanks 
Rajen Joshi- Densmile- 197 Broad Street-Coventry- www.densmile.co.uk

 

Since becoming a G-Edge Inner Circle Member, we have made some changes to our marketing, particularly going for niche marketing and focusing our marketing much more clearly to our target market.

 

 

LYNNE SLOSS,
Raglan Suite, Harrogate

 

 

From 30,000-50,000 In 3 Months Flat!

Salem Suber

.."Your systems for internal marketing strategies helps us ..tap into probably hundreds of thousands of pounds worth ..of opportunity that are already existing in current client ..base but we might not have explored yet really. We ..switched on text reminding about a year ago for ..appointments, and patients love it, it keeps them ..interested and it's one of the things the person is ..interested in. But what you have introduced me to is ..loads more basically new technologies like the voice broadcasting which we are going to do. And the Free Recorded Message Hotline where people can ring up and leave testimonials and their contact details to order certain information from us rather than haven't to worry about speaking with a receptionist."

The, one thing I guess that I learned on management courses was how to delegate and how to spend your time and get people in who are good at doing what they do. And the value that you can gain from that really, rather than trying to do everything yourself. The thing that I got from your systems compared to other companies who are offering marketing is that I have been disappointed a lot of the times with the words and the copy they have provided.

And that I have looked at it afterwards and thought to be honest with you, I could have done a lot of that myself maybe even better than you have done it.

So it wasn't until I started working with your Marketing Secrets Manual and seeing the volume of other stuff that you provide then you start reading and then you start to develop and evolve your own style. You become better at criticising. So I am reading things now that I know if I had read six months ago I know it wouldn't have been right but I wasn't quite sure how to correct it whereas I am starting to write things and think actually I should change the wording of that or I should put that in that order etc and then I am obviously able to send it to yourself because of the FREE critiques certificates you give. Your tweaking of the copy so to speak and the words that you use become more powerful to everybody when communicating with people.

Your systems are immeasurable really and if the profit you are generating from using something like that you'll earn back ten times over in the fees that you pay in the coming years.I did a six month analysis of, you can talk bottom line basics on this of what we were earning before we started working with your systems to what we are earning now and our turn over and profit line has been sent up basically.

And that's because we have learnt how to put our prices up, learnt how to ask for referrals, increased my confidence in selling things, and all the staff and everybody really, and the knock on effect has been the sort of profit that is now in the practice, and still growing as well. We have put up our prices with most items four times now this year, there are selected items that we feel, we still felt we were undercharging and we put some items up a little more often than that.

So on average most of the prices have gone up four times this year 150 percent on certain items. I used to laugh before because we used to put something up from thirty eight pounds to forty, and on some of those items that we went from thirty eight, they are now at a hundred and twenty. We have just put, we have just done it basically. In a smaller steps, but it.... we just communicate better with people in terms of what they are getting and what the price means, etc, etc.

In the last 3 months our monthly turn over is now 50,000 so it's gone up to the point now where. That's not just because we have had one good month, that's the last two, three months have just hit that mark.

- Jon The Dentist- Farsley Dental Practice- Leeds - 0113 239 3026

 

What I would say to people who are thinking about purchasing the toolkit is that there is an avalanche of information in that toolkit and I don't think they would be disappointed. If they are wishing to grow their practice I would recommend it to anyone, particularly people who are short on patient numbers.

 

 

MARTIN EDWARDS,
Truro

 

 

I Also Got a 2,500 Treatment Plan

bw

  ..And at the end of the appointment, the same technique got
..me some very heartfelt thanks, and also left me feeling very
..satisfied and complete. In addition, I also got a 2,500
..treatment plan - I may have got it anyway, but it was done in
..a very warm + friendly way! Thanks Tony!

---Niall Hutchinson, Confidential Dental Practice, Berkshire

 

CHRIS BARROW Voted 11th Most Influential man In UK Dentistry. And He's Not Even A Dentist!

  sh   
I understand that you may think this is NOT for you', and maybe you're right!

If you know me I often say the wealthiest private dentists I know, the wealthiest 1 percent as our friend, Michael Gerber, would say, own Systems !

These systems of theirs create extremely high spending patients . And high incomes from these patients far outpaces their daily needs, and that of their families.

Almost all private dentists get up on a morning and start thinking about income' and increasing income'. Very few get up every morning thinking about patient equity' and increasing patient equity'. This tells you what you ought to be thinking about.

If just now, if while reading this letter I've written you, your thinking is starting to be challenged, you should be very concerned. If you have not yet fixed your income problem, not yet stashed away a HUGE reserve of patient equity, you should not only be concerned. You should be alarmed.

For those of you not familiar with Chris Barrow: Chris is a legendary dental business coach working with dentists who wish to earn more and work less assisting over a third million private patients a year. He has frequently appeared as a speaker at every dental event possible. His numerous books include Profitable Practice - 8 Strategies for Building a Practice That Everyone Loves to Visit .He writes for Dentistry Magazine. And his infamous More Profit In Less Time Newsletter in which Tony Gedge is a frequent writer.

Earl Nightingale famously said, that only 5 percent got ahead. But I think this figure will be slightly higher now.

Anyone's Guess.

I know one thing though: the wealthiest 1 percent of private dentists are getting so rich, so fast, from their Systems, Systems for sudden and immediate income explosion and inordinately wealth buildingthat if you are NOT one of them you are heading for a nasty surprise. One that may NOT appear immediately imminent and visible to you just now. 

And I wouldn't wish it on all those ethical NHS dentists who hate me! 

And guess what the surprise is? If you do NOT own a System today, a System for incredible income and wealth creation that you will probably NEVER own one!

Just as you often say to your family and friends how life goes by faster and faster as you get older. You may very well fall too far behind. 

Have you ever kissed financial death on the lips? 

I am always telling my clients that some private dentists find themselves in the position to create more life-lasting wealth in just the next 33 months than in the next 33 years!

Just a few months ago I made this bold statement of Tony Gedge, in my More Profit in Less Time newsletter. I have known him for 9 years now, but in the last 12 months or so he has really caught onto something. He has unlocked something with his System.

And its something that is so very powerful that it deserves your careful consideration, your thorough examining and probing, andI dare say that after I have seen it all from the inside-out for myself in our private meetings over the past few months, that well, I dare say, you'd be an idiot NOT to get in on this!

It's so important. In fact, it's life changing.

Sincerely


Chris Barrow

P.S.: I bet you didn't know this but I have ordained Tony Gedge The Guru of Direct Response Marketing For The Private Dentist. This isn't a title, nor a statement I make lightly. Again you'd be an idiot to pass up this opportunity to use his proven autopilot marketing system.

P.P.S.: Another thing I know, if you don't take Tony up on his offer to you another private dentist down the road or newly converted practice will. And let me tell you this would cause you a great deal of pain. Please don't say I didn't warn you.

P.P.P.S.: Most private dentists complain about their circumstanceswhen in fact they have usually made them. It is clinically impossible to get different marketing results if you carry on doing what you've always done. So do something different today and move away from the above definition of insanity.

 

My Head is Spinning!

 

Thank you! You gave us so much information in your Autopilot Marketing Systems that my head is spinning and I woke up thinking about it all.

Hi Tony,

Have been thinking about what I'll be doing differently as a result of your systems and here's what I've decided so far

1. To write my best patients and request a testimonial that I can use on promotional literature

2. Ask every patient at the end of treatment appointment for a recommendation to friends, family and colleagues.  I will give them 3 referral cards to pass on - I need to organise this as I haven't got any at present but - I'll still ask for the referrals while I'm waiting to get the cards.

3. Get a website up and running - we don't have one at present  -   I'd appreciate a bit of help from you with this

4. Write a tips booklet to give away free to people who request it from the website

5. Introduce a 2nd level of entry to the practice which will include a free smile assessment if patients want to improve their dental appearance and will also include a valuable free tips booklet / CD - need to work on this to decide what will be included

6.  Write to all paients who have just signed to our dental health plan (introduced when we converted) - letter to welcome them, include testimonials, include membership card, ask for referral to friends, family and colleagues.

Donna Hill, Devon

 

"I liked the engagement you provided in a whole new thought process. Here is what I am going to do because of your systems:"

  1. To get out our patient newsletter on a more regular basis than once a baker's year. There will be a re-vamp to include a dental menu, offers, and calls to action.
  2. Design an 'A' pile 'bomb' (is that correct and use it religiously for every new patient. Might even send a few to existing patients at recall set up a personal whitening website, taking on board your critique of our main one. Therefore it will have to incorporate name capture, offers, calls to action, and be more benefits to patients oriented. 
  3. Set up a cosmetic website separate to the main practice website to drive patients to me, same features.
  4. Get into the habit of asking patients I like who payed and stayed to refer and provide testimonials 
  5. Place little web ads in the local cosmetic press to drive queries to the new sites set up a finance facility to enable patients to easily purchase bigger treament plans
  6. To use the lottery ticket idea as a thank you to good customers after major treatment completion.

Martin Edwards- Futter Edwards & Mills Dental Practice,
Truro.

"PATIENTS ARE REALLY WOWED"
Thank you so much, following your suggestion I now offer a complementary valet service, for all patients who have a appointment of an hour or more, the garage collects and delivers so the patients are really wowed and talk about us to their friends.

--- Jane Lelean Haddenham

--------------:--------------

"MAINTAINS MY ACTIVE ENTHUSIASM"
The regular stream of new marketing ideas maintains my active enthusiasm for the minefield that is marketing in the dental field.

--- Andrew Prynne- Bournmouth

--------------:--------------

"DOUBLED MY INCOME IN THE FIRST TWO MONTHS"
Tony : being a novice to the world of marketing I have now been able to use your useful strategies to double my income in the first two months of implementation Thanks for all the help

--- Ed Williams, Penarth, S Wales

 

The changes we have made after using the Auto Pilot Marketing System are so numerous to mention. For example the changes that we have made are huge in the practice. We've started using photo additions to letters that we use. We've started using wacky letter marketing. We've used Voice Broadcast to dump messages onto people's answerphones in bulk whilst they're out at work. Oh, we've used 0800 numbers to get patient testimonials and to get people to phone in for free reports. I could go on for hours loads and loads of stuff!

 

 

BARBARA NAISBY,
Black Isle Dental

 

"INCREASED MY PRICES"
Thanks Tony your Systems are full of innovative ideas. As a result I have been able to increase my private prices.

--- Phil Harris, Armley, Leeds

--------------:--------------

I wish I had known all this years ago; I would be much better placed.

--- Dr Robert Webster, Eastbourn

--------------:--------------

"YOU PROVIDE INSPIRATION FOR US LONELY PRINCIPLES"
Maintaining systems and motivation is like gardening requiring constant weeding and pruning. You provide inspiration for us sometimes lonely principles.

--- Greg, Birmingham

"I'm ready to implement and will start tomorrow."

I have set aside quite a bit of practice time over the next few weeks to talk to staff and get everyone on the same wavelength.

There is a lot to do as I've picked up a lot of stuff from your group discussions and advice.  

Now is the time for action.

Many thanks,

  ---Malcolm Brady. Pond House Dental-Chalfont St Giles
p.s. the thing I enjoyed most was the fact that your systems are for dentists.
This made it feel more focused on my business.

 

11.2 % Increase On Our Customer Base In Less Than 5 and a Half Months!

pf.."In the time I have been working with Tony, I have benefited ..from his experience and training in marketing. We have put a ..number of successful projects together to bring new business ..into the company and he has been on the other end of the ..phone/email for guidance, ideas and suggestions none stop.

..PDS is growing every day and the results have been fantastic . ..We have had a 11.2% increase on our customer base in 5 and a ..half months. We are always implementing new ideas into the ..business and although it has been a hard slog so far I know ..there is much more to come. From a personnel point of view, Tony has helped me look at marketing in a totally different way, I have learnt to have fun with it and go for the ideas that seem the craziest (THEY DO WORK)! So a big thank you' to Tony for our success so far and for been a great mentor.

Louise Roberts
Sales & Marketing, PDS Dental Laboratory, Leeds- 01132 393675

 

"It seems I have stopped procrastinating and replied to your mailing regarding the Titanium package today."


This is despite : Being 6 months pregnant and about to go on Maternity leave.
 
And Not yet having planning permission for the new practice I intend to set up once my baby is born!!!!
 
Once the new venture is up and running I am sure that your methods will give us 'the edge' over the competition so feel it is money well spent!
 
I sent my fax in at around 3.30pm but I'm not sure if it was received as my grasp of the technology was less than fantastic!!
 
Perhaps you could let me know that you received it as the idea of my credit card details appearing on someone else's fax is a bit scary!!
 
Many thanks,

Karen Sutton
 
P.S. my 7 year old daughter loves all the pirate things and was thrilled with the telescope!

 

 

I've got a lot of excitement to be honest. I've got marketing strategy in my practice that I've been doing for a long time I've got quite good adverts in the paper, so I thought. But what I found out is that I can develop much more what I am doing. I enjoy marketing but I am right low level, although in my area I do far more than anybody else. But I am really going to go out there and sell to these specific groups which I've been doing the general marketing. I've decided as from this morning we're out of that, we're going for these baby boomers and Banbury had better watch out because they are all going to be whitened! Whitened and lightened!

 

 

PAULINE DONNELLY,
South Bar Dental

 

"Thank you for the interesting and profitable seminar tonight."

bm..I would have loved to join you for the series of four calls but I have ..commitments on two of the four Wednesdays. Please keep me in ..the loop, however, as to future plans.

..The only problem with tele-seminars is they make your ear ..sweaty!!

 

Chris Smirthwaite, The Smile Centre

 

Thank You Very Much For All The Tips
said JM FRANKEL

I listened into and chirped into Chris Barrow 's excellent teleforum last night and thank you very much for all the tips. A lot to get through in an hour! Your interview with Paddi Lund was mentioned and I would love to see a transcript of this.

Thank you for last night and I will be thanking my patients today as well!

All the best

Jon

J M Frankel and Associates
7 Hermitage Parade
High Street
Ascot
Berks SL5 7HE
Tel: 01344 297001
Fax: 01344 297101

 

"The 60 Minutes Was A Great Investment"

Michael & Dimitri Anagnos ..Whilst being successful obtaining clients through traditional ..methods such as seminars, I always knew that I could be ..obtaining more referrals! Having met Tony in person and being ..exposed to his concepts I decided to join the teleclass to not ..only learn more, but to listen to the experiences of others. The ..60 minutes spent was a great investment and I now have a clear ..action plan to introduce a referral system within my overall ..selling process. Thanks Tony!"

                              Ray Prince, IFA to Dentists (Dixon Lishman Prince)

 

My biggest marketing challenge would probably be where to start. And I think that you've already helped me really because you've told me where to start and I have already bought the package that you offer, which is going to give me the tools, really. You've just got loads of ideas, and you can just take any idea out of the 3000 I've had, start with it, and it's going to make a difference.

 

 

JEANNIE MONAGHAN,
Buxton Dental

 

 

Given The Team The Confidence To
Ask For Written References

"At Mlnlycke Health Care we engaged Tony Gedge to work with our team to develop our unique value offering and to give our sales team the skills to uncover the value that we add for our key customers above product and price."

"In addition to helping us retain our major contracts in an increasingly cost driven market, the testimonial process that Tony delivered has given the team the confidence to ask for written references. These have been used successfully in helping to secure new contracts. Mlnlycke Health Care Limited."

John Bentley- 07799656876 Surgical Business Director

 

"Make Patients Want To Come To Us"

Tony,

I've never met you, but have been reading with interest your blogs now for several months. My wife (an orthodontist) took part in a teleseminar a little while back.

It has taken me a little while to tune into your style of writing. Quite different to, say, Barrow. I'm doing a 2 dayer with Ashley Latter next week and have been told my head will hurt after (by CB).

I've spent the last 9 months reducing my hours, deciding running one practice will be better than 2 (current situation), and delegating tasks. Our systems still need some work but we are getting there.

Am I correct in thinking that the majority of what you are about is with regard to the Patient/Practice interface and how marketing techniques will (subliminally in some situations) make patients want to come to us and pay for funky dentistry (sorry a barrowism)?Regards

Jack Cooke, Leeds

 

"Definitely Seen Financial Gain!"

Hi Tony, thanks for all the strategies for millionaire dentists, I have used many of your tips and have definitely seen the financial gain.

--- Andrew Greenwood, Birmingham

 

Im Probably Getting About 10% Of The
Benefit From It That I Could Actually Get!

Layla Gambs

 ..Excellent session tonight with Jay. As usual it's not rocket science ..knowing how important dealing with new patients on the phone is but ..although I know it, I still have only got the first part sorted and ..haven't scripted or fully trained the staff on the 'listening, transition ..and closing' parts.

..More work for tomorrow.

I am feeling a certain amount of 'overwhelm' at the moment feeling that there is too much to do and not quite knowing where to start. BUT loved your attitude which I interpreted as 'get over yourself, stop whining and just get on with it' I think you were a bit subtler but at the end of the day it doesn't do it's self and if it was easy to build a millionaire business everyone would do it!

Thanks again for tonight.

Don Sloss The Ragan Suite, Harrogate

 

"Thanks For All The Support And Ideas"

Hi Tony,

All going pretty well!

Re-branding myself over the summer with new website and paperwork.

Courses booked on welcome packs and ethical selling with your mate Chris Barrow for me and my new PA. in July.

Have a free colour supplement advertorial planned for Sept with back up time limited special offer vouchers to be run in that issue and the subsequent 3 in the run up to xmas offering free Paul Mandon-Gassman smile analysis consultations. The 1st 10 to reply will also get cosmetic imaging to create an eager want (as Dale Carnegie might put it).

I have also joined BNI and attend Chamber of commerce meetings to create a BUZZ.

Thanks for all the support and ideas.

Kind regards,

Paul Mandon-Gassman

 

Profit Has Doubled And I am Happy Within Myself
says Dr Tooth Maker Brendan Hudson -

I now know where I am going within my business as I am working on it rather than in it. I am more focused, relaxed, motivated and happy within myself, as I now have time planned for holidays, family and myself. Profit has doubled.

I believe Tony has changed my views and beliefs and as a result my business has grown.

Brendan Hudson- Dr Tooth Maker PDS Dental Lab, Leeds
Tel (011) 323-93675

Contact