What We Stand For
An ex-night club owner, he never took a course in business
and he doesn’t give his business opinion unless asked. He spends his spare time writing books, running, and trying
to master the art of kite and wind surfing. His Spanish expat community call him an obsessive. Some
clients call him quirky. But he’s also a serial entrepreneur. He started his first journey at just 16 yrs of age as DJ-ing in a dive called the
Upstairs, Downstairs in Armley, Leeds. And nearly two and a half decades later that elapsed since
then, he has set up a dozen successful businesses in a variety of industries
and created half a dozen legacies. Creating the Leeds Fringe Film
Festival, Leeds Food and Drink Festival, produced a music video launching the
Leeds Film Festival featuring the world famous group Nightmares on Wax, created
and named the ‘Exchange Quarter’ a rundown
area in Leeds city centre, of Leeds City
Centre Rotary Club President, owned 2 nightclubs and sold one, lost £150,000 on
his record label, worked with mentally and physically disabled kids for 3
months in America, got married and had twins, set up a dental charity; Dental
Mavericks to give back to Moroccan kids,
moved to Spain to do what he wants, when
he wants, with who he wants, charging what he wants from where he wants. His last business Tony admits to launching, Marketing Pirates
of Dentistry that he runs with his wife Cally from their homes in Spain, a
Membership based company that provides advice and training in sales and
marketing for private dentists. Started initially as an informal weekly email to a handful
of his protégés, it quickly morphed into a private members club with one
hundred private dentists. Tony’s primary focus of his business life these days,
however, is searching the globe for cutting edge information, technologies,
ideas he can steal and distribute to his elite Mastermind group that assists
them to constantly re-invent themselves and their businesses. He studies history of advertising and marketing and holds
the world’s largest ad collections featuring famous copywriters from the early 1900’s. He
also researches and collects artefacts from the greatest business minds that
dentistry has ever produced including Dr Painless Parker, and showman PT
Barnum, members of the highly secretive Lunar Society that started the Industrial
Revolution including Josia Wedgewood, Joseph Priestly and Ben Franklin. Tony writes about unconventional sales and marketing ideas
(“somewhat badly,” he says), as well as reports, videos, audio books on
personal development. “I love my
readership that appreciates the way I look at things”, Tony says. “And that is stimulating.” His books and business development programs include 66
Marketing Secrets for Private Dentists, and eleven other dental marketing
systems. “How to Stop Her
Search with You” his twelfth initiative. Tony continues to write about sales and marketing strategies
for private practice on a daily, weekly basis in the Marketing Pirates of Dentistry
e-zine and private client newsletters.
Auto Pilot Marketing System For Private Dentists. 28 St Leonards Road Phone 0845 0531515
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